Thank you for supporting Skin of Color Update 2022! 

Please review the important deadlines below along with instructions for submitting required materials.
If materials are not received by the deadlines below, SOCU cannot guarantee they will be included in the conference materials.


July 15th  | Scientific Poster Applications Due

August 1st  | Product Theater Title, Speaker and Information Due

August 1st  | Company Logo, Description and Website Due

August 1st  | Branding Package Content Due


August 9th  | Attendee Pre-Registration List Released

August 15th  | Show Management Pre-Shipment Form Due

August 19th  | Lead Retrieval Orders Due

August 19th  | Encore A/V and Technology Orders Due

August 24th  | Sheraton Power Drop Orders Due

August 26th  | Virtual Registration Bag Items Due

August 30th | Material Handling Agreement Due

September 2nd  | Show Management Tracking Information Form Due

September 5th  | Exhibitor Shipments May Begin Arriving at the Sheraton Times Square

September 7th  | Deadline for All Show Management Shipments to Arrive at the Sheraton Times Square

September 8th  | Deadline for All Exhibitor Shipments to Arrive at the Sheraton Times Square

September 9th  | Exhibitor Load In at the Sheraton Times Square


September 26th  | Post-Event Registration List Released

Skin of Color Update ELEVATE Party

Presented by MedscapeLIVE!

Saturday September 10th, 2022 | 5:45 – 8:00 PM ET
New York East | Exhibit Hall

Skin of Color Update & MedscapeLIVE! invite all attendees, faculty, and industry to celebrate the return to live events with a spectacular reception you won’t want to miss!

Contact Us

For more information about a custom sponsorship opportunity
or a pre-existing sponsorship, please contact:
Michael Carroll, Director of Experiential
[email protected] | (646) 887-2650

For questions about a product theater, printed hotel branding,
or digital branding package, please contact:
Emily Lynch-Fries, Event Production Manager
[email protected] | (646) 453-5726

Attendee Pre-Registration List

The SOCU 2022 Attendee Pre-Registration List was emailed out to all exhibitors on August 5th, 2022. If you did not receive this email, please reach out to Michael Carroll at [email protected] for a copy.

The Post-Event Registration List will be emailed to you 2 weeks post event.

Exhibit Hall Hours

Exhibitor Load In
Friday September 9th | 9:00AM – 5:00 PM ET

Exhibit Hall Hours
Saturday September 10th | 9:00AM – 8:00 PM ET
Sunday September 11th | 9:30AM – 11:15 AM ET

Exhibitor Load Out
Sunday September 11th | 11:15AM – 3:00 PM ET

Exhibit Hall Information

Please note that the SOCU 2022 Exhibit Hall consists of TABLETOP BOOTHS ONLY. No rigging or large construction is allowed. The ceiling height for pop-up fabric back drops is 11′-11″.

Exhibitor Hall Ground PlanExhibitor Hall Tabletop Numbers

Exhibitor and Sponsor Registration

Registration is now closed, please see the registration desk at the conference for assistance. 

All exhibitors and sponsors receive two (2) complimentary registrations to Skin of Color Update unless otherwise specified in your agreement. These registrations or “badges” are intended for your onsite booth representatives. Each booth representative will need a registration badge to gain access to the Exhibit Hall. ALL BOOTH REPRESENTATIVES WILL NEED TO WEAR A REGISTRATION BADGE AT ALL TIMES. NO SHARING OF BADGES IS PERMITTED. For security and safety no exceptions will be made onsite.

In order to register your booth reps, you will need your “Exhibitor Discount Code”. Your Exhibitor Discount Code is your company name, all lowercase, with no spaces or special characters. Examples:


Exhibitor representatives can register using the instructions below.

  1. Click the “Exhibitor Registration” button below.
  2. Enter a unique email for all exhibitor registrations. (We cannot accept the same email for multiple registrations.)
  3. Choose the “Exhibitor or Sponsor” Registration Type.
  4. Complete the registration information.
  5. On the “Order Summary” page, enter your “Exhibitor Discount Code”.
  6. Submit your registration.

You can purchase additional registrations using the instructions above, without entering an Exhibitor Discount Code. The price for additional registrations is $500 each. If you have a question about the number of exhibitor badges included in your agreement, please reach out to Michael Carroll at [email protected]

Hotel Reservations

Skin of Color Update 2022 will take place at the Sheraton Times Square in New York, NY. SOCU has a block of rooms reserved at a discounted rate of $309.00 per night plus taxes & fees. All sponsors and exhibitors are eligible to receive this special discounted rate if they book using the button below. Exhibitors can also call the reservation hotline and reference the group name “Skin of Color Update” at 1-888-627-7067.

This discounted rate is available until Friday August 19th, 2022, or until the block sells out.

Sheraton Times Square Hotel
811 7th Avenue
New York, NY 10019

Several companies unaffiliated with SOCU or the Sheraton Times Square, have been posing as the official housing provider for the upcoming SOCU 2022 meeting. These companies may contact you directly to offer housing for the meeting via phone or through websites designed to deceive attendees and exhibitors.

Do not give your credit card information or make any reservations via phone or website, other than through the information provided in the link below from our official housing provider the Sheraton Times Square.

If you receive a phone call or e-mail from any company claiming to be an SOCU housing provider, please contact us immediately at [email protected].

Book Accomidations

Company Logo, Description and Website Submissions

All sponsors and exhibitors are required to submit a company name, logo, description, and website URL to SOCU to be used on various print and digital assets during SOCU 2022 to advertise and thank our supporters. Please collect the following and submit using the button below.

  • Company Name (How you would like your company name to appear on all assets.)
  • Company Logo (Must be JPG or PNG. 500 pixels wide by 500 pixels high.)
  • Company Description (Must be 25 words or less.)
  • Company Website URL (What website would you like your company logo to link to.)
  • Exhibit Hall Game Code (6-10 characters. Letters & number only, no symbols.)

Logo, Description & Website are due August 1st, 2022.

Submit Your Company Information

Virtual Registration Bag Submission

All sponsors and exhibitors are eligible to place one item in the SOCU 2022 Event App Virtual Registration Bag, regardless of sponsorship level. (Higher sponsorship levels may allow for additional items.) Please collect the following and submit using the button below.

  • Name of Virtual Reg Bag Item (i.e. Free Product from L’Oréal)
  • Subtitle (i.e. Click here to claim your free product kit!)
  • Image (JPG or PNG only, 800 pixels wide by 400 pixels tall)
  • Website URL (optional)

Virtual Registration Bag Items are due August 26th, 2022.

Submit Your Virtual Registration Bag Item

Shipping Items for Your Booth

All pallets, crates, cartons, and boxes intended for your SOCU tabletop booth MUST be shipped directly to the Sheraton Times Square. There is no offsite Advance Warehouse.

All items shipped for your booth MUST use the official EXHIBIT BOOTH MATERIAL LABEL linked below. This label must be printed in color, completed in full, and affixed to the outside of every box.

All items shipped to the Sheraton Times Square are subject to material handling and drayage fees. All exhibitors must complete the Material Handling agreement linked below before arriving onsite. Failure to complete this form onsite will result in additional fees being charged to your account. Please email your form to [email protected] and [email protected] by August 30th, 2022.

IMPORTANT! The Sheraton has very limited storage for packages and freight, and therefore they cannot accept shipments prior to September 5th, 2022. Packages that arrive prior to this date will be returned to sender!

All shipments must arrive by September 8th, 2022. If your shipment is scheduled to arrive after September 8th, please call Emily Lynch-Fries at 646-453-5726 to arrange last minute delivery to your booth.

Exhibit Booth Material Shipping Label
Material Handling Form

Shipping Items to Show Management

The only items that should be shipped to Show Management are:

  • Registration Bag Items (Paper Goods or Product Samples)
  • Room Drop Items
  • Products to be used in live demonstrations in General Session

All other items MUST be shipped to your booth.

All items shipped to show management MUST use the official SHOW MANAGEMENT LABEL linked below. This label must be printed in color, completed in full, and affixed to the outside of each box.

If you are shipping items to Show Management, there are 2 forms you MUST complete in order for the Sheraton to route your delivery properly. Failure to complete these forms means the Sheraton will NOT deliver your packages to Show Management and they will NOT be used onsite during the live event. All items shipped to Show Management are subject to the Sheraton’s material handling and drayage fees.

  1. Show Management Pre-Shipment Form (Due August 15th, 2022)
  2. Show Management Tracking Information Form (Due September 2nd, 2022)

Shipments for Show Management may begin arriving September 5th, 2022 and must arrive September 7th, 2022. If your item arrives after September 7th, 2022, there is a possibility that your items may not be used during the live event.

Show Management Shipping LabelShow Management Pre-Shipment FormShow Management Tracking Information Form

A/V, Technology & Power

Encore (formerly PSAV) has partnered with the Sheraton Times Square to offer A/V and technology rental for Skin of Color Update 2022. Please email your completed order form to [email protected] by August 19th, 2022.

To guarantee equipment availability and advanced-rate pricing for audio-visual, place your order at least 21 days prior to delivery (August 19th, 2022). All rental prices subject to a 15% markup if ordered day of.

Power is provided by the Sheraton Times Square. Please email your completed order form to [email protected] and [email protected] by August 24th, 2022.

Encore A/V & Technology Order FormSheraton Power Order Form

Lead Retrieval

Enhance your experience at Skin of Color Update 2022 with an easy-to-use lead retrieval tool. We have partnered with Cvent LeadCapture to provide lead retrieval services via a mobile app or onsite device rental.
Cvent LeadCapture Mobile App Software License
  • First LeadCapture Mobile App License – $249.00
  • Additional LeadCapture Mobile App Licenses – $149.00 each
Cvent LeadCapture Mobile App 3-Pack Software License
  • Bundle of 3 LeadCapture Mobile App Licenses – $499.00
  • Additional LeadCapture Mobile App Licenses – $149.00 each
Cvent App + Device Rental
  • Early Bird (purchased at least 4 weeks before the event) – $399
  • Standard (purchased 2-4 weeks before the event) – $449.00
  • Onsite (purchased inside 2 weeks before the event) – $499.00
If you need help setting up your Cvent account, or if you have other questions about LeadCapture, please call Cvent 24-hour Customer Support at 866-318-4357. The SOCU 2022 event code is DD8FBC686BBE.
(Please note Skin of Color Update is unable to help with any customer service issues with LeadCapture, you must reach out to Cvent.)
Purchase LeadCapture
Download the LeadCapture Flyer

Branding Package

The Skin of Color Update Branding Package is a collection of additional digital advertising opportunities that can showcase your company to attendees above and beyond your tabletop booth.

All Branding Package items are due on August 1st, 2022. We cannot guarantee inclusion in onsite print or digital materials if items are submitted after this deadline.

If you are interested in purchasing a Branding Package, please contact Michael Carroll at [email protected].

View the Branding Package Dashboard

Additional Sponsorship Opportunities

Additional opportunities include:

  • Wall clings, floor clings, elevator wraps, escalator wraps, etc.
  • Meter boards and euro fit display boards
  • Video wall advertisements
  • Custom printed key cards
  • Room drops
  • Mobile charging stations
  • And other custom projects

If you are interested in purchasing additional branding options, please contact Michael Carroll at [email protected].

View Additional Branding Options

Scientific Posters

Sponsors who would like to submit a poster to our SOCU Poster Session or want more information on poster amplification opportunities, please reach out to Michael Carroll at [email protected].

Poster amplification opportunities include:

  • Video poster presentations on the event app and website
  • Poster Gallery Sponsorship
  • Next Steps in Derm blog post
  • and more!

Scientific Poster Applications are due July 15th, 2022. 

Visit Our Poster Session Page